Shift learning

Market research for the Education sector

Testimonials

Our clients not only praise the level of service we deliver; but also our approach, flexibility and creativity. Don’t just take our word for it - see our testimonials!

Universities, HEIs and FEIs

"Shift listened carefully and supplied the services I required extremely well. I would recommend Shift highly."

King’s College London

"We were keen to use a research company that took time to understand our needs and to work with us to develop a cost effective methodology.  Shift Learning fitted the bill as they were familiar with the University sector and has excellent links with the industry we were looking at. The entire process was managed effectively and efficiently. Their progress updating gave us a clear picture about how the project was moving forward. They were great to work with, giving us helpful and practical advice from the outset and the finished report was useful and informative enabling us to develop a programme based upon good quality market intelligence."

Programme and Marketing Coordinator - Workforce Development & Social Entrepreneurship, Oxford Brookes University

"We found Shift Learning were a professional and well organised team and their report has provided some useful insights on visitor perceptions at our Open Day."

Communications Manager, Royal Holloway University of London

“From the beginning of the project and throughout I found Shift Learning to be enthusiastic and easy to work with. The insights provided will be invaluable when developing our new programmes.”

Marketing Manager, Marketing and Student Recruitment, SOAS

“From the word go our experience of using Shift Learning and their staff was very positive - from responding to our research brief right through to high quality and credible reporting of the research outcomes. The Shift research has delivered the evidence and insights we were looking for around postgraduate study and this is already proving invaluable in developing our strategy and longer terms goals.”

Director of Planning, University of the Arts London

“We needed to conduct a quick but thorough assessment of our website to both evaluate functionality and areas for future development. Shift Learning were able to provide an expert and thorough methodology which maximised our need for thorough investigation within a defined budget and tight timeframe. Throughout the project there was regular feedback and opportunity for the internal team to be involved and engage with the fieldwork. As the client manager I had absolute confidence that the project was running to plan as Shift Learning were proactive and timely with feedback and communication. The final reporting was extremely well structured and detailed, with an expert knowledge about the external competitive market also included. The delivery of the presentation was equally professional and engaging and the project recommendations are actionable, with the team able to take action immediately and plan for the longer term. I wouldn’t hesitate to commission Shift Learning for further projects in the future and highly recommend them for their approach, expertise and output.”

Senior Insight Manager, The University of the West of England

"This is the first project we have worked on with Shift Learning and we have been very impressed by the approach they took, and the quality of the work that they delivered. They provided innovative ideas for reaching a hard-to-reach audience that resulted in a high response rate, and provided a detailed report with insightful recommendations."

Insight Manager, The Open University

"HE sector experts - they really get students and understand the needs of universities."

Market Insight Manager, The Open University

"The research conducted by Shift Learning produced invaluable insight into how we can improve our working and learning spaces. Their approach was very innovative, and the quality of the final report was outstanding. I would have no hesitation in recommending Shift Learning to anyone looking to improve the services of their institution."

Special Projects Co-ordinator, UK University

"Shift Learning provided thorough research that was sensitive to our institutional character and enabled us to make evidence-based decisions regarding the development of our course portfolio."

UK University

"Excellent work with good ideas and an honest approach. We really valued the fact that they ‘pushed-back’ against us and made us rethink some of our initial ideas – which led to a better piece of research."

University of Sheffield

"Shift Learning worked with us on general creative market research and in some specific subject areas. They provided intelligent, informed market analysis which gave us insight into the motivation and minds of our pre-applicant students. Shift were diligent and constructive throughout the process following the brief and providing a high quality report which was relevant to all levels of management and development here."

Market Development Co-ordinator, University for the Creative Arts

"Shift were very accommodating of changes to the brief, and were always happy to provide suggestions of how to improve the results. We will definitely work with Shift for future projects and would highly recommend to others."

Research and Reporting Analyst, Pearson College London

"Helene and the team at Shift Learning were great to work with. They understood the market research challenge from the first meeting and moved very quickly in the execution of the project. No time was wasted. The market research carried out and the research report which was presented addressed our research objectives and have assisted the the marketing team to secure resource from the Senior Executive Team to deliver marketing and recruitment activities in a new target market."

Head of Marketing, Ulster University

"Shift Learning clearly understood our brief from the moment we engaged, Jane and her team were a pleasure to work with and communicated clearly with us throughout. The team provided a great volume of valuable information and market research to us in a challenging timescale that allowed us to confidently make informed decisions on our strategic priorities."

Business Analyst, Cardiff University

"Shift Learning provided us with high quality and professional work that we can confidently use in our decision-making. The team was knowledgeable of the industry, highly responsive to our questions and requests, and accessible. I already recommended them to a colleague of mine working in a similar role in another department."

Senior Marketing Officer, King's College London

"Shift Learning delivered a very detailed report to us within a very tight timescale. We were quite prescriptive within our research brief and, despite this, Shift proactively suggested other data that they could collect for us at no additional cost, which enhanced the final report received."

Market Insight Officer, University of Derby Online Learning

Publishing and media companies

“Working with Shift Learning is always a positive experience - they ask the right questions to deliver clear and useful results”

Head of Sales and Licensing, BBC Active

"It was a delight to work with Jane Powell and all her team at Shift Learning. They were professional, helpful and hard-working, and Jane’s final presentation was particularly useful."

Continuum Publishing, now Bloomsbury Publishing

"We asked Shift Learning to help us review several aspects of our usability and accessibility to a very tight schedule. Their expert analysis, professional approach, clear advice and above all their understanding of our requirements was very impressive. As a result, their work has been extremely helpful to us and will guide the continuous improvement of our online publishing."

Online Systems Director, Cambridge Journals

“While interviewing brand research agencies, it quickly became apparent that communication would be my primary challenge: training the agency on my business, conveying my specific needs, and interpreting the agency’s recommendations along the way. Trust was a huge factor for me, and I didn’t feel it until I called Shift Learning. From our very first conversation, what struck me about Shift was that they spoke my language. This, combined with their stellar personalized service, gave the illusion that they were sitting here next to me throughout the 12 weeks of our collaboration. At times I had to remind myself that Helene wasn’t actually a Cambridge University Press employee and that she had other clients. This is how well she understood and responded to my needs. With larger agencies I had to “take a number;” with Shift I always felt like #1. I think of Shift Learning as a partner, really. Yes, they took a challenging project by the horns and delivered a series of phenomenal reports in record time. However, what really stood out to me was the passion and creativity they brought to all phases of the research. Their positive, can-do attitude was infectious, and I never once felt like we were in over our heads. This was tremendously reassuring with a project of this scope. I whole-heartedly recommend them as a research agency and look forward to calling on their expertise again.”

Global Market Research Manager, Cambridge University Press

"The professionals at Shift Learning brought real usability expertise to the job and gave very concrete recommendations to improve the software."

Collins Education

“Shift Learning provided a diverse sample and from that drew highly valuable insights which have led to development of a product with far greater potential to meet the demands of the market than at the outset of their research.”

Production Director, Collins Education

"We're very happy with the work done for us to research, design and deliver an excellent site to support one of our leading texts. We will be using Shift Learning (formerly Shift Media) again."

UK Publishing Director, Elsevier

"We have always been impressed by the research undertaken by Shift Learning on our behalf, whether primary or secondary, qualitative or quantitative (or a combination). The researchers already have a strong understanding of various sectors and market segments, and this can be invaluable when recruiting respondents, and when devising the appropriate methodology for each piece of research. The research programmes are carried out to a high professional standard, and results delivered on time. When we have required a team presentation of the results, Shift have delivered smart and incisive analysis, often to senior management. The viewing room is top quality and the technology used is always appropriate for the audience and the research purpose."

Head of Market Intelligence, Elsevier Health Solutions

"Shift Learning (formerly Shift Media) designed and ran a session on 'focus groups' for 6 members of our marketing and production teams. They were very flexible in putting together the scope for the session and the agenda was customised to meet our objectives and specific requirements. The day was thoroughly planned and well executed. Feedback from our participants was extremely positive; they found the session very insightful and useful (particularly the practical, mock focus group) and the trainers were highly proficient. They all now feel they have some excellent techniques and 'best practice' examples to use in successfully planning and moderating focus groups."

Marketing Director, Espresso

"The usability testing that Shift Learning conducted for us proved an invaluable part of the overall testing process. It has given us an insight into what works best for our users and the findings have provided us with some quick wins as well as ideas for future site improvements and enhancements. The service that we received was excellent with our requests accommodated quickly and professionally.""

Marketing Director, Letts and Lonsdale

"We’ve worked with Shift Learning (formerly Shift Media) on a number of projects now and have always been really impressed by their understanding of what we are trying to achieve, their creative suggestions to getting our customers to respond to the real issues, and their intelligent feedback and suggestions based on what the customers said, and what they really meant! All the projects have been immensely helpful in helping us decide on business strategy and product development."

Pearson

"It was a pleasure working with Shift Learning. They had an excellent grasp of our requirements and dealt with all aspects of the research efficiently. For practical reasons, Shift suggested running the focus groups online, with participants typing their comments. The moderator expertly engaged all participants and the online focus groups were a great success and hugely informative."

Commissioning Editor, Pearson

"Expertise and experience in the education sector were the principal reasons we chose to work with Shift Learning (formerly Shift Media). They have consistently provided an outstanding level of service, demonstrating a thorough understanding of our products, our market and our research needs. It is refreshing to work with a company with a thoughtful consultative approach, and that brings so many suggestions to the table. Working in partnership with Shift Learning is always a real pleasure."

Marketing Manager, Pearson

"We selected Shift Learning (formerly Shift Media) as we were impressed with their track record and work undertaken for other blue chip clients. The project we asked them to work with us on paved the way for an innovative content solution, and enabled us to build competitive advantage in the sale of BTEC products to the education market."

Edexcel - Pearson

"I can't thank Helene and the team at Shift Learning enough for the excellent work carried out on such a major research project. From the start, the project has been managed and planned with great expertise and knowledge. The attention to detail, ability to shift gear as we went along as necessary and to provide updates all along the way has been second to none. The final reporting and presentation has provided much more than we had originally hoped for this project, giving us a wealth of detailed knowledge analysis and understanding of the market place and project which will be invaluable to the team here and for product development. I would whole-heartedly recommend Shift Learning for future market research projects and it has been a pleasure to work with Helene and the team."

Senior Commissioning Editor, Pharmaceutical Press

"As a global publisher of innovative books and digital products for children, we understand that markets evolve and customer needs shift. Raintree invests in research to ensure that we keep abreast of market developments and that we can continue to create products in line with our customers' needs. Raintree has worked with Shift Learning to test product concepts, assess market needs, and conduct vital exploratory work that informs decision-making. We have been impressed with the quality of research and the ways in which the team at Shift Learning applied their skills and experience to fully understand our needs and deliver robust market insights. As a customer-connected organisation, research is fundamental to our success, and Shift Learning has proven to be an expert research partner."

Senior Director, Product Innovation and Operational Excellence, Raintree

"How might we incorporate assessment into creative learning materials around the globe? This was the mission we have sent Shift Learning to explore for us. The findings they've returned with helped to create a solid understanding for our future development initiatives. We really appreciated their deep understanding of education-market nuances, thorough fieldwork as well as captivating storytelling in getting the essential insights out to different stakeholders."

Insights Manager, International Education Products Company

"Working with Shift Learning meant we could quickly and thoroughly test our products with both student and faculty. They were collaborative and flexible in their approach and helped us gain valuable insights."

Market Development Manager, Wiley

"Shift Learning delivered another excellent piece of research which they approached with professionalism and diligence. They really understood what we were trying to do and made astute recommendations to help the budget work as hard as possible for us."

Head of Revision Marketing, Collins Education

"I was very impressed with Shift learning during the time we worked them. They listened to our requirements carefully and suggested the best approach to take, which provided rich insight for us. They had a deep understanding of the education sector and came to the project with a lot of industry knowledge. They delivered all work on time and within the brief - we look forward to working with Shift again!"

Global Marketing Manager, PTE Academic

"I've been really pleased with the recent research project Shift learning have done for us. They really understand what we are trying to achieve and always find the best way of delivering what we need at the best cost."

Head of Revision Marketing, Collins Education

"Shift Learning worked closely with us to really understand what was important about the project. They were professional and committed and provided useful insight and expertise at every stage."

International Marketing, VitalSource

"It was a great experience to work with Shift, they delivered a quality report rich with insights and delivered the project on time and to a challenging deadline."

Business Unit Director, Cambridge University Press

Public sector and not-for-profit

"As an Insight Manager I have worked with a number of research agencies and Shift Learning is the surely one of the most professional agencies we partnered with. Their team was not only professional but also very pro-active, flexible and knowledgeable. Every issue was addressed immediately. The project was not only a great success but also an exciting journey."

Insight Manager, British Council

"Working with Shift Learning (formerly Shift Media) was an absolute pleasure. The team were meticulous in their planning and they really took time to understand our needs. The final report is an invaluable document which has provided us with a wealth of information."

Hackney Learning Trust

"Shift Learning provided an excellent service delivering research that required not only market research expertise but also handling relationships with high-level stakeholders. We were very impressed with their professional yet flexible approach."

Insight Manager, British Council

"Shift Learning are very knowledgeable of the education market and were able to help advise and steer our research project to ensure we met the desired objectives and deadline. They kept us fully informed of progress at each stage of the project and were friendly and professional throughout - a pleasure to work with."

Head UK Region - Youth Projects, British Council

“We needed something quick, but quite comprehensive and on a very complex subject. One thing I liked about working with Jenny, is that she responded to these requirements, was very quick at mastering the topic and worked with us to deliver drafts and parts of the report even before their final versions. This was great. It allowed us to work together better and also save valuable time.”

Senior Co-design Manager, Jisc

Awarding organisations

"At CACHE we were thrilled with the outcome of the research Shift carried out for us. From the outset their concern was meeting our needs. This they did, on time and on spec and with a professionalism that made them a pleasure to work with. We would recommend them highly.”

Director of Portfolio Development, CACHE

"When I needed some market research about a key product used in the education sector Shift Learning stood out as the best company to work with. Their professional, knowledgeable and flexible approach made them so easy to work with and gave me confidence from day one that the quality and depth of the research would be exactly what I expected. They didn’t disappoint and kept me up to date with progress and delivered the research on time."

Quality and Assurance Manager, NCFE

"The Shift Learning team undertook a complex multi-part study to inform business growth, delivering high quality analysis within a tight 12 week time scale. An intelligent approach to educational research.”

Business Development department, CACHE

"A fantastic company to work with, who ensure deadlines are met, take time to ensure they know precisely what is required. The staff are extremely consultative, very knowledgeable, professional and very customer-focused. The project delivered all I had asked for and more."

Awarding body

Associations, professional bodies and events companies

"Shift Learning’s approach to working with us was collaborative and insightful. They ensured that we were kept abreast of progress throughout the survey work and were responsive to our needs. Their work has proved very helpful in determining how to move forward with our support for primary schools."

Head of Education 5-19, Institution of Engineering and Technology

“Shift Learning have been a pleasure to work with. The company really grasped our market research brief from the outset and helped to guide the way we should approach the research. Shift has a very professional staff, who deliver to timescale and to budget. I would recommend their services… [They] did what they said they would do when they said that they would do it. These days I find that very unusual!”

CEO, British Institute of Radiology

"Shift Learning provided an excellent service conducting qualitative research to develop The Education Show visitor proposition to deliver an optimal experience for new and existing visitors from the education market. The comprehensive qualitative insights provided and the research results and recommendations are currently being implemented in the marketing and show strategy. It has been a pleasure working with Libby and her team and we strongly recommend Shift Learning as a key research specialist in the Education market”

Junior Brand Manager, Education Show, i2i Events Group

"When ECCO decided to carry out some market research to better understand our stakeholders, and our delegates’ experience and perception of the Congress, we wanted an agency that understood the medical education sector. Shift Learning provided a professional and efficient service, and it was a pleasure working with them.”

Communication & Marketing Coordinator, ECCO

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