Delivering educational insight is at the heart of everything we do.

As specialists in education market research, we are proud to have built a diverse client base which is united by a common desire to gain deeper insights and understanding of the education sector. Our clients include some of the most exciting and successful companies in the education sector.

The company was started in 2001 and we are based in London, however much of our work is International education research, often conducted in multiple languages.

Our mission is to give our clients the best experience with a consultant that they’ve ever had and we monitor quality closely. Our customer feedback this year has given us 4.7/5 for quality and 4.8/5 for communication. Our high quality and service levels have been recognised by Education Investor, who this year nominated us for two awards – Education Consultant for the Public Sector and Education Consultant for the Private Sector.

We are full service agency, offering our clients bespoke solutions and employing a range of methodologies, both qualitative and quantitative, often in mixed-methodology studies.

Our methodologies include:

Qualitative research

Quantitative research

  • Online research surveys
  • Postal surveys
  • Field research with our team of face to face interviewers
  • Advanced quantitative techniques – key driver analysis, conjoint studies, cluster analysis and segmentation, perceptual mapping

Desk research

  • Competitor analysis
  • Environmental analysis
  • Data analysis
  • Market sizing

User testing

  • Expert reviews
  • Face-to-face testing
  • Remote testing
  • UK / international

International education research

  • eSurveys conducted in multiple languages
  • Focus groups and interviews conducted in multiple languages
  • User experience research in education

Our work spans five core areas where we offer a range of services from our portfolio, including:

  • Research into markets - students, parents, tutors, institutions and other stakeholders; decision-makers, customers, members and users

  • Research into qualifications, products and services

  • Research into competitors

  • Research into branding, marketing and communications

  • Research into websites and technology

Market Research

We are immersed in education issues every day and researching in this area is what we like to do. We conduct numerous mixed methodology research projects each year and know how to blend qualitative and quantitative work to give you results which are robust and impactful. Our experience with respondents from the education sector enables us to construct really effective research designs, devise great questions and write reports which give you real insights.

Website testing and digital consultancy

We understand digital. We’ve worked in digital publishing and development for over 12 years. We know how to research new digital ideas and test new digital products with real users. We conduct both online and face-to-face usability tests offering the flexibility to best meet the client’s needs. Face-to-face offers deeper insight while online enables regional and international work to be conducted efficiently.

The London Viewing Room

The London Viewing Room is Shift Learning's own professional market research viewing facility, situated in The Maples Business Centre, Islington. The viewing room offers a relaxed and comfortable environment, addressing the needs of moderators and respondents alike, in order to carry out successful focus groups or user testing with ease.

Our clients include

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