Delivering educational insight is at the heart of everything we do.
As specialists in education market research, we are proud to have built a diverse client base which is united by a common desire to gain deeper insights and understanding of the education sector. Our clients include some of the most exciting and successful companies in the education sector.
The company was started in 2001 and we are based in London, however much of our work is International education research, often conducted in multiple languages.
Our mission is to give our clients the best experience with a consultant that they’ve ever had and we monitor quality closely. Our customer feedback this year has given us 4.7/5 for quality and 4.8/5 for communication. Our high quality and service levels have been recognised by Education Investor, who this year nominated us for two awards – Education Consultant for the Public Sector and Education Consultant for the Private Sector.
We are full service agency, offering our clients bespoke solutions and employing a range of methodologies, both qualitative and quantitative, often in mixed-methodology studies.
Our methodologies include:
- Education focus groups
- Telephone interviews
- Co-creation workshops
- Ethnographic studies
- Online research surveys
- Postal surveys
- Field research with our team of face to face interviewers
- Advanced quantitative techniques – key driver analysis, conjoint studies, cluster analysis and segmentation, perceptual mapping
- Competitor analysis
- Environmental analysis
- Data analysis
- Market sizing
- Expert reviews
- Face-to-face testing
- Remote testing
- UK / international
- eSurveys conducted in multiple languages
- Focus groups and interviews conducted in multiple languages
- User experience research in education
Our work spans five core areas where we offer a range of services from our portfolio, including:
Research into markets - students, parents, tutors, institutions and other stakeholders; decision-makers, customers, members and users
Research into qualifications, products and services
Research into competitors
Research into branding, marketing and communications
Research into websites and technology