Shift learning

Market research for the Education sector

Daniel Salamons

Senior Research Executive

Daniel has vast experience of managing multi-method projects in a range of different sectors within Education. As well as engaging heavily in advanced quantitative methods such as Conjoint Analysis and Cluster analysis, Daniel plays a key role in Shift’s qualitative work, and has particular expertise in focus group moderation. His clients include the British Council, Pearson, Oxford University Press, City University London and the European Cancer Congress. Daniel has significant experience in use of SNAP survey design, Q analysis, Atlas t.i and Morae (usability) software, which provides him with a strong methodological knowledge to manage and conduct analysis on a wide range of complex, multi-stage research projects.


He has managed projects involving the recruitment of large samples of international and high-profile respondents, and knows how to tailor interview guides to best understand the nuances of respondent’s views in a number of different roles. Daniel has particular interest in the HE sector, having worked on a number of projects in this field, from new course development to wide scale environmental analysis.


Prior to joining Shift Learning Daniel completed his MA in Philosophy at the University of Nottingham. During his studies, he gained strong analytical and research skills that he feels have given him a strong base in conducting sound and precise research design, that best meet the individual needs of clients . Daniel is currently studying for the MRS Advanced Certificate in Market and Social Research giving him a thorough grounding in the processes within market research.

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