Elsie is one of our lead quantitative researchers at Shift. She has been involved in a range of projects including customer satisfaction, brand tracking and research into products and services across different markets within the educational and medical sectors. Her clients have included the Institution of Engineering and Technology, Association for Project Management, Chartered Society of Physiotherapy, City University of London and OUP ELT. She has taken a central role in managing, creating and analysing a variety of complex projects which have included the use of advanced statistical techniques such as conjoint analysis, Max Diff, and segmentation analysis. She is highly proficient in the use of SNAP survey software and Q analysis software which has allowed her creative control of eSurvey design and analysis.
Elsie’s strong analytical and writing skills also extend to qualitative and mixed methods research projects. She has a breadth of experience in depth interviewing (both telephone and face-to-face), respondent recruitment and online focus group moderation. Her involvement in desk research continues to expand her knowledge within the education sector, particularly in her area of interest: widening participation.
Elsie joined Shift Learning after graduating from the University of Manchester with a First in Sociology. During her studies, Elsie conducted her own qualitative research as part of her dissertation, in which she was able to put her critical knowledge of social issues and research procedures into practice. Elsie’s studies have led her to develop a strong understanding of methodological rationales and ethical procedures, which has contributed to her passion for research. Elsie has also completed the MRS Advanced Certificate in Market and Social Research giving her a thorough grounding in the processes within market research.