Shift learning

Market research for the Education sector

Emma Tipping

Research Assistant

Working across a range of qualitative and quantitative projects, Emma is involved in recruiting, telephone interviewing and data processing. She is confident using the research software Atlas.ti to code qualitative research and SNAP to build surveys. Emma also supports the team by collating and analysing data from interviews and using it to inform reporting and analysis.


She plays a key role in both national and international recruitment and has been lead Research Assistant on projects for organisations such as UAL, the CSP and LEGO Education. As a result, she is experienced in using methodologies that are specific to the needs of the project, for example LinkedIn recruitment and the use of Google + communities.


Emma started working at Shift Learning after graduating from Royal Holloway, University of London with a First class undergraduate degree in Geography. Throughout her degree she gained experience using a range of qualitative and quantitative research methods in various international contexts, including field trip projects in Malawi and Spain. In her third year dissertation Emma conducted a qualitative research project which involved applying a range of research and analysis techniques including, desk research and interviewing; skills which she has been able to utilise and develop during her time at Shift.

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