Shift learning

Market research for the Education sector

Helene Moran


Helene has been a Co-Director at Shift Learning for over 6 years. She is highly proficient in both qualitative and quantitative approaches, and has led multi-method large scale research projects, with complex audiences, across a variety of different educational sectors in the UK and internationally.

Helene excels at designing, executing and presenting complex qualitative, quantitative and multi-modal research projects. She has a thorough understanding of digital, marketing, web development and agile methodologies, and combined with a unique perspective in designing research, she is adept in delivering timely actionable market insight.

Helene has implemented a number of successful efficacy/usability tests, often using Morae software, to undertake feasibility analysis for complicated online products. With her passion for understanding user behaviours and her expertise in digital marketing techniques (including Marketing 2.0 and SEM), Helene has a talent for interpreting findings into strong customer-centric strategies to enhance future development and inform key marketing messages.

As a keen adopter of new technologies, Helene also advises on web development, eCommerce and eLearning; integrating her digital knowledge with her skills in research to advise on digital strategy. She strongly believes that web and online strategy development can be undertaken in a cost-effective manner, and advises organisations on innovative digital solutions using mashups and open source technologies.

During her time at Shift Learning, Helene has conducted a number of research projects focused on producing new content and qualifications within the UK market. Helene has worked with awarding organisations, professional bodies and scholarly societies and her experience means that she is well versed in understanding the design, delivery and study of education throughout a variety of different sectors.

Helene is a full member of the Market Research Society. Prior to this, she obtained a distinction from the University of Kingston for her MSc in Informatics with Management, and combined with her strong understanding of the healthcare sector, this has effectively positioned Helene to lead several high profile consultancy projects on complex digital point of care and clinical solutions products.

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