Shift learning

Market research for the Education sector

Jenny Kedros

Research Manager

Jenny joined the Shift Learning team in 2011, bringing a wealth of experience from the publishing industry, where she developed and commissioned best-selling print and digital products for the HE and vocational markets. Jenny is involved in the design and management of new market research projects.


Her vast experience of the vocational and HE sectors, gained from more than 15 years spent in educational publishing, has given Jenny a solid foundation for developing research within these fields. Jenny’s role involves liaising with a range of clients, specifically publishers, FEIs, HEIs and awarding organisations, to create research projects that answer questions around new product feasibility and new programme concepts, stakeholder motivations around resource adoption and learning, and market sizing and competitor activity. Jenny is adept at managing multi-modal research projects. She also has extensive experience analysing both qualitative and quantitative data sets, using ATLAS.ti and SNAP, in order to deliver practical, evidence-based outcomes to clients.


Before joining Shift Learning, Jenny worked independently as a consultant for a variety of educational publishers on long-term projects involving market research, list management and the commissioning and development of print and electronic products. Jenny specialised in the vocational, professional and HE sectors and her clients included Cengage Learning, Hodder Education and Oxford University Press.


Jenny is an Affiliate member of the Market Research Society. She completed the Advanced Certificate in Market and Social Research in 2014 (IA: merit).

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