Shift learning

Market research for the Education sector

Matthew Wood

Research Analyst (Qualitative)

Matthew is one of our qualitative specialists, overseeing projects from recruitment to fieldwork and analysis, working closely with resulting data to ensure that reporting tells a clear story and provides actionable recommendations for clients.


He closely manages project recruitment and fieldwork, with strong experience of sourcing and interviewing key stakeholders across the globe, ensuring projects work from strong data sets in order to give relevant results. His clients span the education, publishing and medical sectors, with key names including University of the Arts London, Oxford University Press, LEGO Education, the European Society of Cardiology, Taylor & Francis, Pearson, Jisc and the British Council.


BMatthew ensures he keeps abreast of the latest trends, technologies and best practice within qualitative research and seeks to integrate these into in-house processes and analysis. Matthew has undergone SRA training in qualitative analysis and report writing, as well as Atlas.ti analysis software, and aims to continuously update the processes and technologies utilised within the company.


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