Rebecca has been heavily engaged with project managing and report writing ever since joining Shift in 2011, and enjoys working closely with clients to determine their research requirements. She is experienced in writing research reports and presentations, developing interview scripts and focus group guides. Trained in the use of ATLAS.ti software for analysis of large scale and complex qualitative research projects, Rebecca takes responsibility for many of the qualitative projects run by Shift. This is partly due to her background in both consumer marketing and education, where she has gained an excellent understanding into the needs of key stakeholders.
She also holds a PGCE in English and Drama from the University of Cambridge and previously spent a number of years teaching the subjects. This not only means that she has a great understanding of the education sector from the inside, but that she has developed strong interpersonal skills which transfer easily when moderating focus groups. Her down to earth and personable manner makes respondents feel at their most comfortable and confident.
Prior to joining Shift Learning, Rebecca studied Drama and English at undergraduate and PGCE levels, as well as spending several years working in the education, book publishing and design sectors, as an editor helping manage web content and developing branding strategies.
Rebecca has worked closely with a number of clients during her time at Shift Learning, including Oxford University Press, UAL: London College of Fashion, Capstone Raintree, Pearson, AAT, The BMJ and City & Guilds.
Rebecca holds the MRS Advanced Certificate in Market and Social Research and is a full member of the Market Research Society.