Winner of an Education Investor Award, Shift Learning is a leading education market research agency. We are based in the UK with a global reach.

We help some of the most exciting and successful organisations in the education sector make decisions based on robust evidence and insight.

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Education market research and sector analysis

We immerse ourselves in learning and teaching issues. We’re passionate about conducting education sector research and delivering actionable insights.

Our consultants support a diverse set of clients. We have helped LEGO Education to develop their products for pre-school children, conducted market research with schools globally on behalf of Cambridge Assessment, and worked with Nature Research and Wellcome to enhance their understanding of the research community and culture. We have harnessed our university market research expertise to inform strategies at a wealth of higher education providers.

Read our education sector research case studies

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Ethical market research

We are a Certified B Corporation™. Our performance is regularly measured in five categories: governance, workers, customers, community, and the environment. 

The B Corp community works towards reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of high-quality jobs with dignity and purpose. We are proud to have earned our Certification and be part of a global movement of people using business as a force for good™.

Explore our publicly available education market research reports

High-quality education sector research

We are MRS Company Partners, members of ESOMAR, and hold an MRS Fair Data certification. Our staff are highly trained, and we are one of only 6 companies in the UK to offer MRS-accredited interviewer training.

Our high quality of service has been recognised by the Education Investor Awards – we have been finalists on seven occasions and a winner in 2019. This year, our clients rated us an average of 4.7 out of 5 for quality and 4.8 for communication. Many of our clients come back to us again and again.

Find out more about our education market research services

Case Studies

Over the years we have had the privilege of working on a great variety of successful projects – from pure desk-based research and small-scale qualitative projects to more complex multi-modal studies involving advanced quantitative analysis. While some projects are understandably confidential, we are grateful that so many of our clients have permitted us to share case studies.

Case Study
Brand Health

The brief London Business School (LBS) wanted to conduct a brand health survey in 2024 to better understand: Brand awareness of LBS. Key considerations amongst prospective students. Perceptions of business schools...

Case Study
Influencers’ perceptions of green apprenticeships

The brief The MCS Foundation wanted to investigate teachers’, parents/carers’ and career advisers’ perceptions of both green apprenticeships and green jobs, to understand what influences might prevent young people from...