We immerse ourselves in learning and teaching issues spanning the full breadth of the sector from primary schools to further education and professional development.
We build effective research designs and devise targeted questions, carrying out thorough analysis and writing insightful reports. We spend time understanding our clients and their needs, bringing our considerable experience in the education sector and our deep understanding of education audiences.
We’re always innovating. See below for some of the methodologies we currently use to fulfil our clients’ research objectives.
Qualitative research
We offer a range of qualitative methodologies to gain in-depth understanding. We are experts in using projective techniques to uncover and explore subconscious attitudes.
These include:
- Focus groups
- Online interviews
- Co-creation workshops
- Customer-journey mapping
Quantitative research
Depending on the objectives and audience, we typically harness one or more of the following methodologies – often alongside qualitative techniques to explore both breadth and depth:
- Key driver analysis
- Cluster analysis and segmentation
- Brand perception
- Tracking studies
- Pricing techniques
Desk research
Many of our projects involve desk research to understand research contexts and highlight gaps or solutions. We are well-versed in a variety of specialist education data sets and sources.
Our methods include:
- Market sizing
- Competitor analysis
- Environmental analysis
- Data analysis
Respondent connections
We have vast experience in speaking to education audiences. We regularly conduct research with students, parents, educators, key opinion leaders and other stakeholders.
We recruit from our own GDPR-compliant panel and other reliable data sources.
Actionable insights
After gathering responses, we use analysis software to draw out themes, groupings and nuances to write a detailed report with clear, actionable recommendations.
We present to your team and offer workshops to help your stakeholders absorb and interrogate our findings and prioritise recommendations. Crucially, we help convert ideas to strategy.